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Unlike Bing and Yahoo which are more driven by factors on your site (though together they hold less than 25% of the search engine market), Google uses backlinks (on other sites) to figure out if your new site on, say, Siamese fighting fish, should rank highly on their search engine results or not.
Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the authority of the site that the link is coming from to determine how highly or lowly your site should rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.
Your next question should therefore be, how can I get these backlinks for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.
Today, that's impractical for many reasons. Firstly, Google hates what it calls reciprocal links where sites link to each other so those links will have virtually no value. Secondly, you now need link volume to get traction in Google as most sites on Page 1 of Google will usually have a hefty volume of links (think in the hundreds and thousands) if the particular keyword or search term is worth ranking for.

Ways to Build Backlinks Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of building quality backlinks are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it.